And when it comes to digital entertainment, where is Microsoft? Apple is fast gaining momentum in this space, with its iTunes, Video iPods and elegant computers that put Windows-based machines to shame. Another important initiative for mighty Microsoft has been its Xbox360 platform. However if you read the video gaming press you will soon find out that it's launch has been underwhelming. Microsoft underestimated the initial market and now the consoles aren't as being hotly sought. In fact I recently read that in Japan- a very important video gaming market- Xbox360 has sold about half the units that they anticipated. Part of the problem is a lack of compelling software or video games for the Xbox360. Now Sony with it's Playstation 3 and Nintendo's Revolution are coming. Those two Japanese gamers are interested in improving gameplay, making more innovative games that will bringing in a wider audience, not just increasing processor speed. All signs indicate that Microsoft is indeed getting soft, and deserving of the nickname Mister Softee. Luckily it has a pile of cash to throw at its problems.
Saturday, March 25, 2006
Trouble in Bill Gate's Kingdom
And when it comes to digital entertainment, where is Microsoft? Apple is fast gaining momentum in this space, with its iTunes, Video iPods and elegant computers that put Windows-based machines to shame. Another important initiative for mighty Microsoft has been its Xbox360 platform. However if you read the video gaming press you will soon find out that it's launch has been underwhelming. Microsoft underestimated the initial market and now the consoles aren't as being hotly sought. In fact I recently read that in Japan- a very important video gaming market- Xbox360 has sold about half the units that they anticipated. Part of the problem is a lack of compelling software or video games for the Xbox360. Now Sony with it's Playstation 3 and Nintendo's Revolution are coming. Those two Japanese gamers are interested in improving gameplay, making more innovative games that will bringing in a wider audience, not just increasing processor speed. All signs indicate that Microsoft is indeed getting soft, and deserving of the nickname Mister Softee. Luckily it has a pile of cash to throw at its problems.
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